Business development strategy using canvas business model and SWOT analysis on Bedroomstore.id
Keywords:
Business Development Strategy, Business Model Canvas, SWOT AnalysisAbstract
This research aims to provide business development recommendations based on SWOT analysis using a business development strategy based on the canvas business model. This strategy uses qualitative research with a descriptive approach. The information collected in this research comes from interviews with business owners and references from logistics diaries, electronic books and various sources whose accuracy has been confirmed by involving information collection strategies as study archives. Based on the research results, the canvas business model analysis produces several suggestions and recommendations which are analyzed using SWOT analysis so that the owner can develop his business. The recommended canvas business model proposal is one where the items are included in the Value Proposition elements by creating a design that is competitive or new. In the Customer Relations element, an item is included in the Channel element by marketing the product through participation in all online stores, and events.
References
Alexander Sindoro dan Benyamin Molan, Ed.). Jakarta: Prenhalindo
Adam, M., Saftiana, Y., Nailis, W., & Putri, Y. H. (2022). Bisnis Model Kanvas Bagi Usaha Mikro Kecil Dan. 6(1), 121–130.
Agustin, D., Cahyono, S., Tafrizi, T., Evianasari, A., & Nurminingsih, N. (2021). Membuat Bussines Model Canvas (Bmc) Untuk Start Up Di Kelurahan Bambu Apus Jakarta Timur. Jurnal Pelayanan Dan Pengabdian Masyarakat (Pamas), 5(1), 60–66. https://doi.org/10.52643/pamas.v5i1.1275
Awaluddin, R. (2021). Pelatihan Pengembangan Bisnis Bumdes dengan Analisis Swot dan Business Model Canvas di Desa Lengkong, Kuningan. Empowerment : Jurnal Pengabdian Masyarakat, 4(02), 116–125. https://doi.org/10.25134/empowerment.v4i02.4043
Alexander Sindoro dan Benyamin Molan, Ed.). Jakarta: Prenhalindo
Freddy, R. (2018). Analisis SWOT Teknik Membedah Kasus Bisnis. PT. Gramedia Pustaka Utama.
Fitriani, R., Nugraha, N., & Djamaludin, D. (2020). Strategi Pengembangan Sektor Industri Alas Kaki Berbahan Kulit dengan Metode Analisis SWOT dan Bisnis Model Canvas. Jurnal Sains, Teknologi Dan Industri, 18(1), 34. https://doi.org/10.24014/sitekin.v18i1.11753
Hambali, A., & Andarini, S. (2021). Journal of Applied Business Administration PENDEKATAN BUSINESS MODEL CANVAS ( BMC ) DAN SWOT ANALYSIS. Polibatam, September, 131–142.
Lestari, R. D., & Fathurrohman, Y. E. (2021). Analisis Business Model Canvas (BMC) Mie Tjap Tiga Anak Desa Wlahar Kulon Kecamatan Patikraja Kabupaten Banyumas. Proceedings Series on Physical & Formal Sciences, 2, 298–302. https://doi.org/10.30595/pspfs.v2i.205
Putra, A. F. P. (2020). Strategi Pengembangan Model Bisnis Klaster Industri Tomat Krispi Daumato Berdasarkan Analisis SWOT dan BMC. Journal of Industrial View, 2(1), 33–42. https://doi.org/10.26905/jiv.v2i1.4211
Putra, F. P., & Hariastuti, N. P. (2021). Strategi Pengembangan Model Bisnis Pasca Pandemi Covid-19 Dengan Pendekatan Business Model Canvas Dan Analisis Swot. Prosiding Seminar Nasional Sains Dan Teknologi Terapan, 9(1), 9–14. https://ejournal.itats.ac.id/sntekpan/article/view/2285
Rahayu, V. P., Astuti, R. F., Mustangin, M., & Sandy, A. T. (2022). Analisis SWOT dan Business Model Canvas (BMC) Sebagai Solusi dalam Menentukan Strategi Pengembangan Usaha Kuliner. International Journal of Community Service Learning, 6(1), 112–121. https://doi.org/10.23887/ijcsl.v6i1.40965
Rizqi, Z. U., Purba, R. D. A., & Nugroho, R. R. (2019). Penentuan Strategi Pengembangan Bisnis Menggunakan Analisis Swot Dan Business Model Canvas. Seminar Nasional IENACO, 307–315.
Sanjaya, H. B., Ruslan, D. R., Sundari, S. R., Hakim, M. A., & Alexandri, M. B. (2020). Analisis peluang bisnis jasa fotografi â€ÂÂÂÂÂgaris photography†dengan business model canvas dan analisis swot. Kinerja, 17(2), 202–207. http://journal.feb.unmul.ac.id/index.php/KINERJA/article/view/7429
Satori Djam’an & Komariah Aan. (2020). Metodologi Penelitian Kualitatif. ALFABETA.
Stefan S, R. B. (2014). Analysis of Business Model. Journal of Competitiveness.
Sugiyono. (2018). Metode Kuantitatif, Kualitatif. Alfabeta.
Susilowati, I. H. (2021). Pengembangan Bisnis Fashion Muslim Dengan Pendekatan Business Model Canvas (BMC). Jurnal Perspektif, 19(2), 113–121. https://doi.org/10.31294/jp.v19i2.11183
Wallin, J., Chirumalla, K., & Thompson, A. (2013). Developing PSS Concepts from Traditional Product Sales Situation: The Use of Business Model Canvas. Lecture Notes in Production Engineering, Part F1129, 263–274. https://doi.org/10.1007/978-3-642-30820-8_23
Wijaya, F., & Adib, M. (2019). 2019 Formulasi Perancangan Strategi Pengembangan Usaha Menggunakan Analisis SWOT dan Business Model Canvas.pdf. 10(2), 205–211.
Wijaya`, F. (2021). Strategi Bisnis Dalam Mengembangkan Usaha Pada Kelompok Tani Kopi Buntis. Jurnal Indonesia Membangun, 20(01), 1–15. https://doi.org/10.56956/jim.v20i01.39
Wulandari, N., & Sholihin, H. (2019).
Zafirah, & Syaifullah. (2022). 16180-48823-1-Pb (1). Ilmiah Rekayasa Dan Manajemen Sistem Informasi, 8(1), 67–77. https://ejournal.uin-suska.ac.id/index.php/RMSI/article/view/16180
Adam, M., Saftiana, Y., Nailis, W., & Putri, Y. H. (2022). Bisnis Model Kanvas Bagi Usaha Mikro Kecil Dan. 6(1), 121–130.
Agustin, D., Cahyono, S., Tafrizi, T., Evianasari, A., & Nurminingsih, N. (2021). Membuat Bussines Model Canvas (Bmc) Untuk Start Up Di Kelurahan Bambu Apus Jakarta Timur. Jurnal Pelayanan Dan Pengabdian Masyarakat (Pamas), 5(1), 60–66. https://doi.org/10.52643/pamas.v5i1.1275
Awaluddin, R. (2021). Pelatihan Pengembangan Bisnis Bumdes dengan Analisis Swot dan Business Model Canvas di Desa Lengkong, Kuningan. Empowerment : Jurnal Pengabdian Masyarakat, 4(02), 116–125. https://doi.org/10.25134/empowerment.v4i02.4043
Alexander Sindoro dan Benyamin Molan, Ed.). Jakarta: Prenhalindo
Freddy, R. (2018). Analisis SWOT Teknik Membedah Kasus Bisnis. PT. Gramedia Pustaka Utama.
Fitriani, R., Nugraha, N., & Djamaludin, D. (2020). Strategi Pengembangan Sektor Industri Alas Kaki Berbahan Kulit dengan Metode Analisis SWOT dan Bisnis Model Canvas. Jurnal Sains, Teknologi Dan Industri, 18(1), 34. https://doi.org/10.24014/sitekin.v18i1.11753
Hambali, A., & Andarini, S. (2021). Journal of Applied Business Administration PENDEKATAN BUSINESS MODEL CANVAS ( BMC ) DAN SWOT ANALYSIS. Polibatam, September, 131–142.
Lestari, R. D., & Fathurrohman, Y. E. (2021). Analisis Business Model Canvas (BMC) Mie Tjap Tiga Anak Desa Wlahar Kulon Kecamatan Patikraja Kabupaten Banyumas. Proceedings Series on Physical & Formal Sciences, 2, 298–302. https://doi.org/10.30595/pspfs.v2i.205
Putra, A. F. P. (2020). Strategi Pengembangan Model Bisnis Klaster Industri Tomat Krispi Daumato Berdasarkan Analisis SWOT dan BMC. Journal of Industrial View, 2(1), 33–42. https://doi.org/10.26905/jiv.v2i1.4211
Putra, F. P., & Hariastuti, N. P. (2021). Strategi Pengembangan Model Bisnis Pasca Pandemi Covid-19 Dengan Pendekatan Business Model Canvas Dan Analisis Swot. Prosiding Seminar Nasional Sains Dan Teknologi Terapan, 9(1), 9–14. https://ejournal.itats.ac.id/sntekpan/article/view/2285
Rahayu, V. P., Astuti, R. F., Mustangin, M., & Sandy, A. T. (2022). Analisis SWOT dan Business Model Canvas (BMC) Sebagai Solusi dalam Menentukan Strategi Pengembangan Usaha Kuliner. International Journal of Community Service Learning, 6(1), 112–121. https://doi.org/10.23887/ijcsl.v6i1.40965
Rizqi, Z. U., Purba, R. D. A., & Nugroho, R. R. (2019). Penentuan Strategi Pengembangan Bisnis Menggunakan Analisis Swot Dan Business Model Canvas. Seminar Nasional IENACO, 307–315.
Sanjaya, H. B., Ruslan, D. R., Sundari, S. R., Hakim, M. A., & Alexandri, M. B. (2020). Analisis peluang bisnis jasa fotografi â€ÂÂÂÂÂgaris photography†dengan business model canvas dan analisis swot. Kinerja, 17(2), 202–207. http://journal.feb.unmul.ac.id/index.php/KINERJA/article/view/7429
Satori Djam’an & Komariah Aan. (2020). Metodologi Penelitian Kualitatif. ALFABETA.
Stefan S, R. B. (2014). Analysis of Business Model. Journal of Competitiveness.
Sugiyono. (2018). Metode Kuantitatif, Kualitatif. Alfabeta.
Susilowati, I. H. (2021). Pengembangan Bisnis Fashion Muslim Dengan Pendekatan Business Model Canvas (BMC). Jurnal Perspektif, 19(2), 113–121. https://doi.org/10.31294/jp.v19i2.11183
Wallin, J., Chirumalla, K., & Thompson, A. (2013). Developing PSS Concepts from Traditional Product Sales Situation: The Use of Business Model Canvas. Lecture Notes in Production Engineering, Part F1129, 263–274. https://doi.org/10.1007/978-3-642-30820-8_23
Wijaya, F., & Adib, M. (2019). 2019 Formulasi Perancangan Strategi Pengembangan Usaha Menggunakan Analisis SWOT dan Business Model Canvas.pdf. 10(2), 205–211.
Wijaya`, F. (2021). Strategi Bisnis Dalam Mengembangkan Usaha Pada Kelompok Tani Kopi Buntis. Jurnal Indonesia Membangun, 20(01), 1–15. https://doi.org/10.56956/jim.v20i01.39
Wulandari, N., & Sholihin, H. (2019).
Zafirah, & Syaifullah. (2022). 16180-48823-1-Pb (1). Ilmiah Rekayasa Dan Manajemen Sistem Informasi, 8(1), 67–77. https://ejournal.uin-suska.ac.id/index.php/RMSI/article/view/16180
Downloads
Published
2024-01-20
How to Cite
Rizki, S. ., & Wijaya, F. . (2024). Business development strategy using canvas business model and SWOT analysis on Bedroomstore.id . Journal of Management Science (JMAS), 7(1), 371–378. Retrieved from https://www.exsys.iocspublisher.org/index.php/JMAS/article/view/424
Issue
Section
Articles
