Numust.style’s business innovation strategies using SWOT analysis and the canvas business models
Keywords:
Bussiness Model Canvas, Numust.style, SWOT AnalysisAbstract
This research was conducted to formulate a strategy of business development and innovation Numust.style using Business Model Canvas (BMC) and SWOT analysis in the face of business competition. The data collection process was carried out through a live interview with the owner of Numust.style. The result found in this study that proved that numus.style already had a frame for work of nine elements of the Business Model Canvas or (BMC) and SWOT analysis that were the references to running a business, but there were still shortcomings in optimizing BMC and SWOT analysis for it, then the researchers adopted SWOT analysts (Strengths, Weaknesses, Opportunities, and Threats) to improve business development and innovation strategies. Numustic.style will optimize the use of strategies to enhance business development by making products a trendsetter or product that is bestseller or booming, as well as reviving creative ideas and innovations that will be implemented in business development strategies on a regular basis, in the development of business. as well as creating the best service for buyers who shop at numust.style.
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Wijaya, F. (2019). Formulasi Perancangan Strategi Pengembangan Usaha Menggunakan Analisis SWOT dan Business Model Canvas. Jurnal Ilmu Manajemendan Bisnis,10(2), 205–212. https://doi.org/10.17509/jimb.v10i2.15308
Adityaji, R. (2018). Formulasi Strate gi Pengembangan Destinasi Pariwisata dengan Menggunakan Metode Analisis Swot: Studi Kasus Kawasan Pecinan Kapasan Surabaya. Jurna l Pariwisata Pesona, 3 (1), 19 – 32. https://doi.org/10.26905/jpp.v3i1.2188
Alom, F., Abdullah, M. A., Moten, A. R., & Azam, S. M. F. (2016). Success factors of overall improvement of microenterprises in Malaysia: an empirical study. Journal of Global Entrepreneurship Research, 6(1), 1–13. https://doi.org/10.1186/s40497-016-0050-2
Angelica, A., & Rusdi, F. (2022). Pengaruh Endorsement Influencer Pada Produk Scarlett Whitening terhadap Minat Pembelian. Prologia, 6(2), 334–340. https://doi.org/10.24912/pr.v6i2.15541
Aprilya, T. (2017). Strategi Komunikasi PemasaranMelalui Instagran Dalam Meningkatkan Kepercayaam Customer Di Samarinda. EJournal Ilmu Komunikasi, Vol 5 (1).
A. Y. Adi, “Strategi Pengembangan Bisnis Pada Depot Curly Curry,†vol. 7, no. 1, 2019.
Bar-On, Y. M., Goldberg, Y., Mandel, M., Bodenheimer, O., Amir, O., Freedman, L., Alroy-Preis, S., Ash, N., Huppert, A., & Milo, R. (2022). Protection by a Fourth Dose of BNT162b2 against Omicron in Israel. New England Journal of Medicine, 386(18), 1712–1720. https://doi.org/10.1056/nejmoa2201570
Damayanti, S. I. (2014). Perkembangan Desain Busana Muslim Dalam Tinjauan Sosiologis. Corak, 3(1), 53–63. https://doi.org/10.24821/corak.v3i1.2344
DelfitrianiD. 2019. Perancangan Model Bisnis Usaha Produk Dadih Susu Sapi Kedalam Kanvas Model Bisnis dan Peta Empati. Jurnal Agroindustri Halal.5(5): 204-211.
glcworld.co.id,“APA ITU BUSINESS MODEL CANVAS DAN MENGAPA WAJIB DIGUNAKAN SETIAP PEMILIK BISNIS?†https://glcworld.co.id/penjelasan-business-model-canvas/
Inge Monica, A. M. (2020). procuratio : Jurnal Ilmiah Manajemen Procuratio : Jurnal Ilmiah Manajemen. Charli Ones Chintya,Putri Intan Permata Sari Dkk., 8(2), 491–502.
Kotler, Phillip & Keller, Kevin Lane. (2012). Marketing Management (14 thed). United State: Pearson
M. Scarborough, N. &, & R. Cornwall, J. (2016). Essentials of Entrepreneurship and Small Business Management (Eight Edit). U.S.A.
Nuryani, S., Wijaya, F., & Herlinawati, E. (2023). Callie Qudsiyyah’s Business Development Strategy Uses SWOT Analysis and The Business Model Canvas. Journal of Management Science (JMAS), 6(1), 30–37. www.exsys.iocspublisher.org/index.php/JMAS
OsterwalderA andPigneurY. 2010. Business Model Generation, New Jersey: John Wiley & Son.
Pratami NWCA dan WijayaP. 2016. Penerapan Bisnis Model Kanvas Dalam Penentuan Rencana Manajemen Usaha Jasa Pengiriman Dokumen Di Denpasar. Jurnal Sistem Dan Informatika.11(1).
Pramulya, R., Agustia, D., Darmansyah, D., Lestari, R., & Dabutar, C. (2023). Pemetaan Model Bisnis Red House Coffee Dengan Pendekatan Bisnis Model Canvas Red House Coffee Business Model Mapping Using Canvas Business Model Approach. Jurnal Pertanian Agros, 25(1), 632–639. https://mail.e-journal.janabadra.ac.id/index.php/JA/article/view/2441/1617
Rahmatang, Evahelda, & Agustina, F. (2019). Strategi Pengembangan Usaha Madu dengan Pendekatan Business Model Canvas (Studi kasus: UMKM Toko Pelawan Desa Namang Kabupaten Bangka Tengah). Journal of Integrated Agribusiness, 118.
Rainaldo, Wibawa, & Rahmawati. (2017). Analisis Business Model Canvas Pada Operator Jasa. Jurnal Sains Dan Seni ITS, 6(2), 2–6.
Rangkuti Freddy. 2015. Analisis SWOT Teknik Membedah Kasus Bisnis Cara Menghitung
Bobot, Rating, dan OCAI, Penerbit PT Gramedia Pustaka Utama, Jakarta.
Savira, F., & Suharsono, Y. (2013). Bab Iii Metode Penelitian Dan Pengembangan. Journal of Chemical Information and Modeling, 01(01), 1689–1699.
Space, M., & Ahp, D. A. N. (2021). Diajukan untuk Memenuhi Persyaratan dalam Mendapatkan Gelar Sarjana Teknik.
Susilo, N., Hasbullah, R., & Sugiyono, S. (2013). Proses Pengolahan Beras Pratanak Memperbaiki Kualitas dan Menurunkan Indeks Glikemik Gabah Varietas Ciherang (Parboiled Rice Processing Improve Quality and Reduce Glycemic Index of Paddy cv. Ciherang). Jurnal Pangan, 22(3), 209–220.
Suwarno, A., Ferawati, N., Sari, P. A., Studi, P., Informatika, T., Teknik, F., Pelita, U., Orientasi, O., & Barang, S. (2021). Jurnal Teknologi Pelita Bangsa. Jurnal Teknologi Pelita Bangsa, 12(4), 33–40.
Suwarni, E. (2020). Strategi Pengembangan Bisnis Usaha Mikro Kecil Menengah Keripik Pisang dengan Pendekatan Business Model Kanvas: (Studi Kasus UMKM Arabar Shop di Kota Bandar Lampung, Provinsi Lampung).Journal Management, Business, and Accounting, 321.
Wijaya, F. (2019). Formulasi Perancangan Strategi Pengembangan Usaha Menggunakan Analisis SWOT dan Business Model Canvas. Jurnal Ilmu Manajemendan Bisnis,10(2), 205–212. https://doi.org/10.17509/jimb.v10i2.15308
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Published
2023-10-30
How to Cite
Solehah, N., Wijaya, F. ., & Mubarok, D. A. A. . (2023). Numust.style’s business innovation strategies using SWOT analysis and the canvas business models. Journal of Management Science (JMAS), 6(4), 775–782. Retrieved from https://www.exsys.iocspublisher.org/index.php/JMAS/article/view/361
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