Word of Mouth (Wom) Ability and Accessibility Increasing the Number of Tourism Visits (Case Study of Tibrena Sibolangit)
Keywords:
Word of Mouth, Tourism VisitsAbstract
This research is a quantitative study that aims to determine whether interest in visiting, word of mouth and accessibility influence partially or simultaneously on increasing the number of tourist visits in Tibrena Sibolangit. The population in this study are all visitors who come to Tibrena Sibolangit. The number of samples is 96 respondents. The results of the research and data processing show that word of mouth partially has a positive and significant effect on increasing tourist visits to Tibrena Sibolangit. Word of mouth and accessibility simultaneously have a positive and significant effect on increasing tourist visits in Tibrena Sibolangit with an F count of 24.324 with a significant level of 0.000.
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Attitudes and Intentions to Visit Jordan: An Empirical Study. International Business Research vol.7 (1), 14-22
Alfitriani . (2015). The Effect of Destination Image on Quality, Perceived Value of Satisfaction and Behavioral Interest: The Case of Tourist Visits in the City of Palembang
Alma, Buchari. 2012. Marketing Management and Service Marketing. Bandung: Alphabet.
Aprilia, F (2015). The Effect of Word of Mouth on Interest in Visiting and Its Impact on Visiting Decisions (Survey of Visitors to Tourist Attractions "Jatim Park 2" Batu City). Faculty of Administrative Sciences, University of Brawijaya, Malang.http://administrasibisnis.studentjournal.ub. ac.id, accessed on 01 February 2017.
Aprillia, RJ Poluan, & Dwight (2016). Perceptions and attitudes of tourists towards the Bukit Kasih Kanonang Tourism Object in Kawangkoan District, Minahasa Regency.Jurnal Unsrat.Vol 3. No1
Augusty, Ferdinand. (2013). Management Research Methods. Semarang. Diponegoro University Publishing Agency.
Babin, Barry. (2014). “Modeling consumer satisfaction and Word Of Mouth: Restaurant Patronage In Korea". The Journal Of Service Marketing .
Basiya, R., and Rozak, HA, 2012, Quality of Tourist Attraction, Satisfaction and Return Intentions of International Tourists in Central Java, Scientific Journal of Tourism Dynamics Vol. XI No. 2, October, P.
Hasan . 2010 . Word Of Mouth Marketing . Jakarta: Medpress
Hapsari et al. The Influence of Tourism Product Attributes and Electronic Word Of Mouth (eWOM) on Decisions to Visit the Umbul Sidomuk Tourism Object in Semarang Regency
Hidayat, Taufik Tri Nur and Sutomo, Maskuri. 2017. The Effect of Accessibility and Destination Image on Intention to Return to Telaga Tambing, ISSN, 2443-3578. Vol. 3, No. 2, May 2017
Kotler, Philip and Keller Kevin Lane. 2012. Marketing Management. 14th Edition.
Global Edition. Pearson Prentice Hall
Kotler, Philip and Keller, Kevin Lane. 2013. Marketing Management. Second Volume.
Jakarta: Erlangga
Mohammed . (2010). Methodology and Applications . Educational Research . Bandung : Main Scholar Library.
Nuraeni, B. (2014). "Analysis of Factors Influencing Tourist Interest in Returning to the Ranggawarsita Museum in Semarang". Strategy Business Journal. 23, 1-19. Pangestuti Adriana (2018). The Influence of E-WOM on Instagram Against Visiting Interests
And Its Impact on Visiting Decisions (Survey on Visitors to Hawaii Waterpark Malang). Journal of Business Administration (JAB) Vol . 45 No. 1.
Putra, et al. The Effect of Corporate Image on Visiting Interests and Visiting Decisions: Survey of Pt.Selecta Recreation Park Visitors, Batu City, East Java. Journal of Business Administration. Vol. 26 No. (2)
Syriac Tatik. 2013. Consumer Behavior in the Internet Age Implications for Marketing Strategy (First Print). Yogyakarta: Graha Science
Tjiptono, Fandy., 2012, Service Marketing. Yogyakarta: Publisher Andi
Paludi. (2016). Analysis of the effect of Electronic Word Of Mouth on Destination Image, Tourist Satisfaction, and Destination Loyalty of the Betawi Cultural Village (PBB) Setu Babakan, South Jakarta.
Quenda, Irene. (2019). “The Influence of Destination Image and Price Perception on Return Intentions through Tourist Satisfaction. Thesis. Faculty of Economics, Sanata Dharma University, Yogyakarta.
Sari, Safira and Maftukhah (2017). The Influence of Service Quality, Promotion and Destination Image on Satisfaction Through Visitor Decisions.
Sumardy . The Power Of Word Of Mouth Marketing . Jakarta . Scholastic Main Library.
Sugiyono. 2017. Quantitative, Qualitative and R&D Research Methods. Bandung: Alphabet
Sutisna . 2012 . Consumer Behavior and Marketing Communications . Bandung : PT. Rusdakarya youth
Utami, Kristi. (2017). The Effect of Visiting Decisions on Tourist Satisfaction at the Bandung Geological Museum
Widianto, et al (2017). The Influence of EWOM on Instagram on Visit Intentions and Their Impact on Visiting Decisions (Hawaii Visitor Survey)
Wirantini, Setiawina, Yuliarmi. (2018). "Analysis of Factors Influencing Tourist Return Intentions on Tourist Attraction in Badung Regency". Udayana University Economics and Business E-Journal. 7.1 (2018) : 279-308
Journal of Business Administration (JAB)|Vol. 71No. 1 June 2019| business administration. student journal.ub.ac.id
Irma Riantika. (2016). The Influence of Electronic Word Of Mouth, Tourist Attractiveness And Location To Tourists' Visiting Decisions At Sidoharjo Waterfall. (Thesis). Sanata Dharma University. Yogyakarta.
The Ark of Innovation Journal Vol. 2 No.2 of 2019 ISSN 2747-0067 @Management Study ProgramFE Raja Ali Haji Maritime University
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Published
2022-10-31
How to Cite
Pane, D. N., & Breyma Baharudin Maulana Tarigan. (2022). Word of Mouth (Wom) Ability and Accessibility Increasing the Number of Tourism Visits (Case Study of Tibrena Sibolangit). Journal of Management Science (JMAS), 5(4), 125–128. Retrieved from https://www.exsys.iocspublisher.org/index.php/JMAS/article/view/168
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