The Effect of Price, Location and Innovation on the Purchasing Decision of Aglonema Ornamental Plants at CV Gantina Flora Cikarang
Keywords:
Price, Location, Inovation, Purchasing descisionAbstract
The purpose of this study is to determine the influence of price, location and innovation on the purchasing decision of aglonema ornamental plants at CV Gantina Flora Cikarang. The sampling technique in this study used probability sampling technique and obtained 100 respondents. Data collection techniques include observation, dissemination of questionnaires and literature studies. The data were analyzed using SPSS program. Analytical methods to be used are validity test, reliability test, classical assumption test, multiple linear analysis and hypothesis test. From the results of the t test states that the price partially affects positive and significant to the purchase decision, location partially affects positive and significant to purchasing decisions and innovation partially affects positive and significant towards crop purchasing decisions Ornamental Aglonema CV Gantina Flora Cikarang.
References
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Pasaribu, R. F. A., Sianipar, I. L., Siagian, Y. F., & Sartika, V. (2019). Pengaruh promosi dan harga terhadap keputusan pembelian produk soyjoy pt. Amerta indah otsuka kota medan. Jurnal manajemen, 5(1), 45-52.
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Rofiq, A., & Hufron, M. (2018). Pengaruh Kualitas Produk, Harga Dan Lokasi Terhadap Keputusan Pembelian Di Powernoise Store Studi Kasus Pada Konsumen Powernoise Store Malang. Jurnal Ilmiah Riset Manajemen, 7(02).
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Al Rasyid, H., & Indah, A. T. (2018). Pengaruh Inovasi Produk dan Harga Terhadap Keputusan Pembelian Sepeda Motor Yamaha di Kota Tangerang Selatan. Jurnal Perspektif, 16(1), 39-49.
Aprilia, H. N. M., Lasiyono, U., & Ariprabowo, T. (2021). Pengaruh Inovasi Produk, Kualitas Pelayanan dan Store Atmosphere terhadap Keputusan Pembelian pada Dapur Roti & Dapur Kopi by Lyly di Lamongan. Journal of Sustainability Bussiness Research (JSBR), 2(1), 176-184.
Brata, B., Husani, S., and, H. A.-S. J. of B., & 2017, undefined. (n.d.). The influence of quality products, price, promotion, and location to product purchase decision on Nitchi at PT. Jaya Swarasa Agung in Central Jakarta. Saudijournals.Com. https://doi.org/10.21276/sjbms
Ginting, M., & Sembiring, H. (2018, January). The effect of product innovation, product quality and city image on purchase decision of Uis Karo Woven Fabric. In 1st Economics and Business International Conference 2017 (EBIC 2017) (pp. 593-598). Atlantis Press.
Hasanah, N. (2016). Analisis Pengaruh Harga, Kualitas Produk, dan Gaya Hidup Terhadap Keputusan Pembelian Tanaman Hias Pada CV. Paris Garden Medan. http://digilib.unimed.ac.id/id/eprint/14864
Lestari, I., Manullang, M., Butar-Butar, R. S., & Daulay, Z. R. (2021). The Effect Of Brand Ambasador and Prices on The Purchase Decision Of Android Hand Phone Through Interest In Buying Consumers In Medan City. International Journal of Science, Technology & Management, 2(4), 1321-1326.
Noviana, A., … Y. I.-J. I. I. A., & 2014, undefined. (n.d.). Perilaku Konsumen dalam Pembelian Tanaman Hias di Kecamatan Pekalongan Kabupaten Lampung Timur. Jurnal.Fp.Unila.Ac.Id. Retrieved October 12, 2022, from https://jurnal.fp.unila.ac.id/index.php/JIA/article/view/564
Noviyanti, I., Sunarsi, D., & Wijoyo, H. (2021). Pengaruh Harga dan Lokasi Terhadap Keputusan Pembelian Pada Alfamart Cabang Cipondoh. Journal of Economic, Management, Accounting and Technology, 4(1), 43-54.
Pasaribu, R. F. A., Sianipar, I. L., Siagian, Y. F., & Sartika, V. (2019). Pengaruh promosi dan harga terhadap keputusan pembelian produk soyjoy pt. Amerta indah otsuka kota medan. Jurnal manajemen, 5(1), 45-52.
Rachmawati, D., Shukri, S., Ferdous Azam, S. M., & Khatibi, A. (2019). Theory of Planned Behaviour in Marketing: Cognitive Consideration on Purchase Decision. Goldenratio.Id, 9, 1341–1348. https://doi.org/10.5267/j.msl.2019.5.016
Raflis, D. (2019). Pengaruh Lokasi Dan Harga Terhadap Keputusan Pembelian Oleh Konsumen Pada Usaha Tanaman Hias Pertiwi Flower Di Kelurahan Lubuk Minturun Kota Padang Menurut Perspektif Ekonomi Islam (Doctoral dissertation, UNIVERSITAS ISLAM NEGERI SULTAN SYARIF KASIM RIAU).
Rofiq, A., & Hufron, M. (2018). Pengaruh Kualitas Produk, Harga Dan Lokasi Terhadap Keputusan Pembelian Di Powernoise Store Studi Kasus Pada Konsumen Powernoise Store Malang. Jurnal Ilmiah Riset Manajemen, 7(02).
Suprianto, D., Nugraha, H. S., & Nurseto, S. (2014). The Effect of Product Design, Price and Location Toward Purchase Decision Study of Bukit Mutiara Jaya Semarang. Jurnal Ilmu Administrasi Bisnis, 3(4), 400-408.
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Published
2022-10-15
How to Cite
Primaraga Sumantri Indra Wicaksana, & , S. B. (2022). The Effect of Price, Location and Innovation on the Purchasing Decision of Aglonema Ornamental Plants at CV Gantina Flora Cikarang. Journal of Management Science (JMAS), 5(4), 101–105. Retrieved from https://www.exsys.iocspublisher.org/index.php/JMAS/article/view/161
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